Whether you’re planning a website makeover or want to create something from scratch, the first question that comes to mind is inevitable: “where should I build my website”?
It may seem easy, but with more than 50 content management system software available, your research can quickly become an avalanche of questions that only generate more questions. Daunting and not the bottleneck you want so soon in your journey to a new website.
Before you think about themes and templates, designer fonts, or color palettes, you must choose your CMS (Content Management System) .
With this blog post, we want to save you some hassle. We’re comparing two of the most popular solutions for content management, Webflow and WordPress, and the HubSpot CMS, so you don’t have to go through hours of research and spreadsheets. We want to show you everything you need to know: Webflow vs. WordPress vs. Hubspot — with their strengths and weaknesses. Hopefully, this analysis will help you pick the right one for your business. Watch them duke it out!
WordPress has been the most popular content management tool for the last decade, becoming what many consider the industry standard. As a result, almost half (43%) of all the websites on the internet live on WordPress. To better understand how large its market share is, the second most popular website builder is Shopify, which only hosts 3.9% of the total websites.
Some of the world’s top websites are powered by WordPress. The Walt Disney Company, Sony Music, The PlayStation Blog, Snoop Dogg, or The Obama Foundation are just some of the top global brands that chose WordPress for their websites.
This unmatched popularity resulted in an incredible ecosystem: over 8,000 themes, 58,000+ plugins, tens of web hosts that focus on hosting WordPress, and countless businesses and people who make a living off this platform.
WordPress uses “what you see is what you get” (WYSIWYG) editors, enabling users to see changes as they are configured. Most free and paid themes leverage this feature, making it relatively easy to build your website just the way you like it.
Go for WordPress if you can rely on a team of developers who can code your dreams into a reality. Or, when you want a cookie-cutter website with many pages, done fast and for a relatively low cost.
Basic publishing, such as adding new blog posts, will be straightforward once you learn the steps. Updating images, editing texts, adding new landing pages, and keeping up with updates might require coding, so having a developer around might be helpful.
If at any point you decide to move your website from WordPress to another provider, migration is usually straightforward. Expect to move everything without significant issues as long as you plan thoroughly and pay attention to detail.
“WordPress is pretty meh for anything creative. Some of the plugins rock, but with the security issues, complicated design process, and the risk of your site randomly exploding, it would be my last choice to build a new site with.” |
Webflow is the new kid on the block, being recognized as a capable “no-code” website builder and content management system. This cloud-based tool is still in its infancy, and less the 1% of worldwide websites use it. What’s super-interesting to note, though, is that Webflow sites will often attract higher traffic on average than websites built on CMS solutions like Shopify, Wix, Squarespace, or even WordPress.
Webflow is what some developers would name “the ultimate customization tool” thanks to its limitless customization options with no need for advanced coding skills. With Webflow, you’re as close as possible to a WYSIWYG editor for your entire website. Instead of dealing with the hassle of databases and CSS tables, you can directly edit your website with live prototyping.
Darla Maestas, our web and security expert, says..
“In terms of customization, WebFlow is the true MVP (most valuable player) because you can work off of your own wireframe.” |
This feature closes the gap between mockups and the fully developed version of the website, so whoever approves the content knows what they are signing for.
As Webflow continues to evolve, the number of websites created on the platform continues to grow. The CMS seems to be the top choice for tech companies, young brands, and startups. Brands like gtechna, BankMobile, Bonsai, and Lattice chose Webflow for their websites.
“WebFlow is highly intuitive, and I can easily customize and update the style elements there. Also, it does not limit layout possibilities like Hubspot or WordPress. It uses flexbox and CSS grid tools, so I can easily create interesting state-of-the-art website layouts.” |
Go for Webflow when building or planning to expand your website to reach medium-to-high complexity and advanced features, including pop-ups, integrations, motion, and interactivity. Even if you start small and plan for fancy features in the next year or two, consider developing it directly on this platform.
Webflow is also an excellent option for highly-visual brands for which traditional themes and templates aren’t enough to communicate with their target audiences.
Updating your content or adding new pages is intuitive thanks to the easy-to-use page editor, so you’ll be able to make small changes without needing a developer.
HubSpot CMS is a top platform for producing and hosting content, but it’s less known than most other CMS solutions out there due to the brand’s reputation as CRM software. In fact, only 0.3% of websites are built using HubSpot’s CMS Hub.
The platform is a SaaS product, not open-source. It has a monthly recurring cost that gives you access to multiple HubSpot tools, including premium hosting & security, regular maintenance and updates, and stellar 24/7 customer support.
“If you’re a HubSpot user or plan to use it for marketing and sales purposes, having your website built on the CMS Hub makes perfect sense. This way, you get all your marketing efforts hosted on a single platform, from your website to email to social media.” |
With a growing list of available themes , HubSpot websites are becoming more common. Some brands with HubSpot websites are Coca-Cola Beverages Northeast, C2A, BioStrata, and The Spicy Shark.
With the right theme, you can build a site relatively quickly and have all your marketing assets in one place.
“While I enjoy the customization options that come with WordPress and Webflow, HubSpot makes things simple for non-technical people to make something that looks highly professional and polished without the technological complexities of the other platforms. It’s also nice to be able to track the results from all of the content campaigns in one consolidated platform to get insight into what’s working for our clients and ourselves.” |
The HubSpot CMS Hub should be your first pick if you need a simple website with a powerful blog intended to draw in new clients. It’s also great if you know you’ll constantly build new landing pages to generate leads because it’s one of the most intuitive platforms for content marketing.
From delivering targeted email campaigns to hosting blog posts, HubSpot makes it easy for anyone–regardless of their technology experience–to provide great content. HubSpot may be your best option if your business isn’t focused on web development or graphic design.
Moreover, HubSpot CMS makes blog management and optimization a breeze. Expect to work with a developer for structural changes and custom integrations. Otherwise, most daily tasks will usually be easy to manage in-house — probably with support from your HubSpot admin/manager.
“Having a set wireframe and standard can make the overall design and development experience much faster. With HubSpot, I can develop custom modules, sections, templates, and even entire themes with a set wireframe in mind but allow anyone to drag/drop or customize the styling of the assets to their heart’s desire. If you want to constantly update/maintain your website yourself (without needing a developer), HubSpot is the winner in my mind.” |
Here’s the thing. No perfect website builder or CMS exists because no tool can meet everyone’s needs. And that’s for the best. Instead of looking for the perfect tool, choose the software that best suits your business’s needs and can keep up with your expansion plans.
To be blunt, about 80% of the time, we recommend switching to Webflow. We get to build the website faster, the design process is intuitive, and our web developer thank us for choosing this route.
Although we work with WordPress sites daily (and our website is built on it), we no longer recommend building a site from scratch here. Many clients have faced hacking issues and maintenance problems. Its legacy technology has its place, but moving to new, more intuitive tools has advantages that are hard to ignore.
What about HubSpot CMS Hub? It’s our top choice for simple websites, as everything works great every time on this platform. The consolidated nature of a HubSpot site is notable, especially when you use it in combination with the Marketing Hub.